At-home food and drink consumption in Southeast Asia

In this study, we explore the evolving food and drink consumption trends in Southeast Asia, shedding light on various aspects of consumer behavior, including grocery shopping habits, frequency and preferences. We also examine dining in/out preferences and the emergence of meal subscription boxes, reflecting the dynamic market. Furthermore, we delve into the growing importance of food labels and nutritional information as consumers become more health-conscious and environmentally aware. Understanding these core aspects empowers retailers and brands to tailor their offerings, better serving their customers in this ever-changing marketplace.