As the holiday season approaches, Southeast Asia is already adorned with festive decorations, and the spirit of Christmas is in full swing. Our Christmas study sheds light on the unique ways each country in the region embraces the holiday season, ranging from the budget allocated for presents to the types of gifts they choose to give to their loved ones. Additionally, we delve into their choices of Christmas celebration companions, their plans for the festive season, where they prefer to purchase their gifts, and more.
What’s inside
- Do Southeast Asians celebrate Christmas?
- What is the budget allocated to Christmas presents by Southeast Asians?
- What are the Christmas plans of Southeast Asians?
- What activities do Southeast Asians partake in for Christmas?
- When do Southeast Asians shop for Christmas presents?
- What types of presents do Southeast Asians purchase for Christmas?
- How many presents do Southeast Asians plan to purchase for Christmas?
- What is the amount of presents purchased in 2022 vs. 2023 by Southeast Asians?
- What are the top 3 factors that influence Christmas present purchase decisions in Southeast Asia?
What you get
Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request
Methodology
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.