Travel & tourism

Travel Trends: Insights on travel and cruise preferences and behaviour across Southeast Asia

Fieldwork conducted in September 2023 N = 4,000 ID, MY, PH, SG

Step into the vibrant realm of travel preferences among Southeast Asian adults. In this study, we uncover their upcoming holiday plans, preferred destinations, and the evolving impact of artificial intelligence on their travel escapades. This exploration isn’t just about cruising—it’s a deep dive into the intricate details, from ideal durations to the factors guiding their choice of cruise packages. Furthermore, we shed light the revolutionary role of generative AI tools, painting a vivid picture of a world where tradition and innovation seamlessly intertwine.

What’s inside

  • Intention to travel in the next 6 months
  • Travel destinations
  • Important factors to consider when choosing a travel destination
  • Main reasons for travelling
  • Cruise travel intention
  • Ideal duration of a cruise trip
  • Criteria(s) that are important when deciding on a cruise company or package
  • Use of generative AI tools for travel
  • Travel related use-cases for using AI

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.