Tech & AI

The Battle for Search | Is Tiktok the new search engine?

Fieldwork conducted in October 2022 N = 2,079 ID, MY, PH, SG, TH, VN

In this study, we examine how popular TikTok is as a search engine when it comes to discovery of products, services, and places to visit. We look at the type of information consumers look for on TikTok, their purchase behaviour, and attributes that set TikTok apart from traditional search engines. Together, this can help brands gain insights on consumer behaviour, motivations and purchase patterns on TikTok across different markets in Southeast Asia

What’s inside

Which of the following online platforms do you use when you want to search for a topic, product, service or discover places you want to visit?
Which of the following actions, if any, have you taken after finding information or recommendation about any product or services on Tik Tok?
Why do you use TikTok to search for a topic, product, service or discover places you want to visit?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.