Tech & AI

Study: Virtual try-on technology

Fieldwork conducted in April 2022 ID, MY, SG, TH, VN

Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping.

What’s inside

Where do you usually shop for FASHION (i.e. Clothes, bags, footwear, jewellery, spectacles etc.)?
Which categories of MAKEUP products do you think having Virtual Try-On will be most helpful for you?
How was your experience using the Virtual Try-on?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.