Seasonal

Study: Chinese New Year 2023 spending patterns across Southeast Asia

Fieldwork conducted in December 2022 N = 5,000 MY, PH, SG, TH, VN

Southeast Asians will soon be kickstarting preparations for 2023’s Chinese New Year. Amidst high inflation and rising prices, how will spending for the festivities be affected? In this Milieu Insight study, we find out from N=1,000 respondents each from Singapore, Thailand, Vietnam, Malaysia and the Philippines how much they intend to spend on food, entertainment, beauty and apparel in preparation for Chinese New Year. The study was conducted in December 2022 via Milieu Insight’s proprietary online panel.

What’s inside

Where will you be organising your gatherings for Chinese New Year next year?
How much do you intend to spend on food products/services for next year’s (2023) Chinese New Year celebrations?
For next year’s (2023) Chinese New Year celebrations, which of the following food products/services do you intend to spend on?
To what extent, if at all, is your lowered spending due to inflation?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.