With Singapore’s National Day coming very soon, we conducted a study to understand Singaporeans’ perceptions and sentiments regarding their national identity, cultural symbols, leadership confidence, as well as desired qualities for future leaders. From the ‘National Dish’ that best represents Singapore and favourite National Day Parade songs, to important leadership qualities expected from the leaders in Singapore and the level of confidence in the necessary navigation through geopolitical tensions, this extensive study also provides insight on any changes that are expected for Singapore in the next 10 years.
What’s inside
- What aspects do yo believe makes Singapore unique?
- Which of the following dishes do you think best represents Singapore as its 'National Dish'?
- After an extended period of time overseas (e.g. for travel/ work/ school, etc), which dish do you find yourself wanting to have as soon as you are back in Singapore?
- To what extent do you agree with the following statement: I am confident of the next generation of leaders for Singapore.
- To what extent do you agree with the following statement: I am confident that our current government is able to navigate us through geopolitical tensions.
- What are the top qualities you think are the most important for the next generation of Singaporean leaders to have?
- What changes would you like to see for Singapore in the next 10 years?
- Amongst the selection of National Day Parade songs, which ones are your favourites?
- To what extent do you agree with the following statement: I feel a sense of familiarity when I see/hear other Singaporeans when overseas.
- To what extent do you agree with the following statement: I am proud to be a Singaporean.
What you get
Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request
Methodology
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.