Livestream shopping: Are Southeast Asian consumers sold?

Livestream shopping has taken Southeast Asia by storm, as more consumers seek for interactive shopping experiences within the comfort of their homes. The popularity of livestream shopping has skyrocketed in recent years, providing a unique and engaging way for consumers to discover and purchase products. Whether it is live product demonstrations, virtual shopping guides, or engaging social media influencer hosts, livestream shopping is changing the way consumers shop and interact with brands in Southeast Asia. We conducted a study in Southeast Asia to understand the rising popularity of livestream shopping, and how behaviours and preferences vary across the region.