This regional study explores how the different demographics (Millenials, Gen Z, Gen X) invest and manage their finances, including their confidence in making financial investments, preferred social media platforms for learning about investments, and attitudes towards getting advice on life and health insurance. The study also delves into their current investment products and preferred content type for learning about finances.
What’s inside
- Types of financial products Southeast Asians are currently investing in
- Confidence and level of understanding about making financial investments
- Social media platforms used to learn about financial investments online
- Preferred content type to learn about financial investments
- How Southeast Asians are currently managing their investments
- Sentiments and behaviour towards learning/getting advice about financial investments and health/life insurance
What you get
Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request
Methodology
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.