This 6-market study uncovers various aspects of financial behavior and attitudes among Southeast Asians, providing valuable insights into their perceptions of success, saving habits, credit card ownership, payment habits, and more. Additionally, the study explores investment activities, including preferred areas of investment, favored banks or non bank investment platforms, and investment goals. Moreover, it examines confidence levels in seeking professional financial advice and common sources of such advice, as well as the challenges faced in making investment decisions. These findings can inform marketing strategies and product development, enabling brands to identify partnerships, cater to investment preferences, address market gaps, and tailor offerings to match the risk tolerance of Southeast Asian consumers.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.