In Singapore, where the vibes are as vibrant as the culture and the food scene is as diverse as it gets, there’s an openly embraced affinity for drinking. This study delves into the opinions and behaviours of Singaporean alcohol enthusiasts to gain deeper insights into the nation’s love for alcoholic beverages. Additionally, the research analyses crucial aspects of the Singaporean drinking scene, such as the sought-after pub deals, drinking frequency, preferred types of alcohol, and the company chosen for drinks. By exploring these factors, we aim to uncover the subtleties that make Singapore a haven for those seeking the perfect sip.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.