While traditionally viewed with caution and apprehension, there is now a notable normalisation of debt, reflected in the rising popularity of credit cards and buy-now-pay-later (BNPL) payment methods. Many individuals, particularly among younger generations, have embraced the convenience and freedom offered by these financial tools, using them as a means to manage their expenses. However, this changing mindset towards debt raises questions about the potential consequences and long-term financial implications. In this study, we explore consumer borrowing habits, types of debt, personal finance awareness, and the budgeting measures individuals undertake to manage their loans.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.