Society

Attitudes towards entrepreneurship and side hustles among Gen Zs and Millennials

28 Feb - 21 Mar 2023 N = 500 ID, MY, PH, SG, TH, VN

Entrepreneurship has emerged as a prominent avenue for Gen Zs and Millennials to realise their ambitions and redefine success. With a unique blend of digital fluency, a penchant for creativity, and a willingness to take risks, Gen Zs and Millennials are carving their own paths, leveraging technology, and reshaping traditional notions of work and career. In this study, we explore what Southeast Asian Gen Zs and Millennials think about starting their own businesses or side hustles.

What’s inside

Preference for side hustles
Intention to set up own businesses
Perceived necessity of industry experience before setting up own businesses
Perceived risk levels and challenges of setting up own businesses

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.