Koi (26%) emerges as Singaporeans favourite bubble tea brand, followed by Gong Cha (14%) and LiHO (13%). These 3 brands can be found in many places in Singapore, making them accessible to many Singaporeans – perhaps explaining why they top the list. Meanwhile, Tiger Sugar and Playmade – with fewer outlets – managed to be in the top 5 favourite brands, showing their great potential to outdo their competitors!
Our brand health tracker guide underscores the crucial role of brand research in comprehending consumer perceptions, competitive dynamics, and successful marketing approaches.
