How Social Sentiments Are Driving Change in Southeast Asia looks at how shifting consumer confidence is reshaping spending, saving, and shopping behaviour across the region — based on a study of over 3,000 consumers in six markets.
One SEA, three economies
The findings reveal three distinct consumer “economies” emerging in parallel across Singapore, Malaysia, Thailand, the Philippines, Indonesia, and Vietnam — each shaping how people spend, save, shop, and choose brands differently.
What the data captures
The study tracks spending patterns versus three months prior, grocery and household budget composition, payment behaviour and digital wallet usage, discount sensitivity and purchase triggers, and overall consumer sentiment and confidence.
Download the full PDF for the complete regional breakdown and what these shifting sentiments mean for brands operating across Southeast Asia.
