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Based on a milieu poll amongst couples, females tend to value less tangible expressions of love (i.e. quality time, acts of service) while males prioritize external expressions (i.e. physical touch, words of affirmation). Overall, most prefer quality time, while exchange of gifts is the least important to respondents. What's your preferred way of showing love to your partner?
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Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
