Travel & tourism

Year-end international travel plans in Southeast Asia

Fieldwork was conducted 11th to 25th September 2024 N = 2,026 MY, SG, TH, VN

As the year winds down, it’s a season of excitement for many—students revel in their winter breaks, while professionals finally cash in on their well-earned leave. This study takes a closer look at how Southeast Asians embrace leisure travel, revealing their favorite destinations, motivations, and travel companions. It also uncovers the behind-the-scenes planning that makes these trips possible, from budgeting strategies to the growing role of travel booking platforms. By examining the factors that shape their travel choices and behaviors, this study paints a vivid picture of how Southeast Asians make the most of their journeys.

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.