Consumer trends

Audience engagement with the 2024 Summer Olympics

Fieldwork was conducted from 24th to 26th June 2024 N = 600 Global

With the Summer Olympics right around the corner (26th July), we explored the overall intention to engage in this once-every-four-year global event that will be held in Paris, France. This study offers an extensive coverage on what the favourite sports and athletes are, the use of popular platforms that will be used to watch the Summer Olympics on and the general enthusiasm the Summer Olympics of 2024 will be greeted with.

What’s inside

Will you be watching the 2024 Summer Olympics?
Which sports are you most excited to watch during the Olympics?
Will you be supporting a particular athlete or country in the Olympics?
Where do you plan to watch the Summer Olympics?
Do you follow any Olympic athletes on social media?
Do you keep up with news on Olympic athletes?
How will you stay updated on this year’s Olympic events and results?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.