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The state of TikTok 2023

Fieldwork conducted from Nov 10-17, 2022 N = 3,000 MY

This study examines the role of TikTok in marketing, exploring marketers’ dependency on the platform, profiling its users, and delving into the experiences of TikTok creators. This comprehensive report concludes with predictions for the future of the platform and recommendations for marketers.

What’s inside

  • The role of TikTok in sales & marketing in Malaysia
  • The current understanding & dependency of marketers on TikTok
  • Profiling the TikTok users
  • Beyond being a viewer (diving into TikTok creators)
  • Future of TikTok (predictions)
  • Recommendations (what should marketers do next)

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.