2025 is shaping up to be a big year for live entertainment in Singapore — from global artists like Lady Gaga to major events like the Singapore Grand Prix and international football club competitions, the city is fast becoming a regional hotspot for concert tourism and sports-driven travel.
This study reveals how fans from Thailand, Indonesia, Malaysia, and the Philippines make travel decisions around concerts — from spending habits and key motivators to pain points and expectations.
Whether you’re in entertainment, travel, F&B, or hospitality, this report offers timely insights to help you attract and convert regional audiences into loyal customers.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.