Retail

Study: Sunscreen usage in Southeast Asia

Fieldwork conducted in November 2022 N = 948 ID, MY, PH, SG, TH, VN

Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.

What’s inside

Minimum SPF users look for in sunscreens
Factors important to users
Channels commonly used to find information about sunscreens before purchase

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.