Building on last year’s Lunar New Year study, this year we’re diving into how Southeast Asians plan to celebrate and spend for Lunar New Year 2025. Our research explores their spending intentions on essentials like food, entertainment, beauty, and apparel, along with their perspectives on promotions and festive deals. Beyond the spending, this study dives into how these choices reflect personal financial outlooks for the year ahead, offering a heartfelt view of the hopes, habits, and economic moods that make this season so meaningful.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.