Songkran isn’t just a holiday—it’s a golden opportunity. People are planning their time off, spending money, and looking for ways to enjoy the break. That means brands and businesses that understand consumer behavior during this time can connect better, sell more, and stay ahead of the curve. So what are Thai consumers planning for Songkran 2025? Milieu Insight has the answers.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.