Retail

Study: Makeup trends in Indonesia

Fieldwork conducted July 4-18 2022 N = 1,000 ID

Indonesia was named as Asia’s quickest-growing beauty market for beauty in terms of compound annual growth rate. Keeping in pace with this growth, we aimed to find out what lies ahead for the industry.

In this report, we find out consumer behaviours and preferences of make up purchasers across different demographic profiles in Indonesia, also exploring their purchase behaviours from various online and offline brands and retailers.

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What’s inside

What are some of the most important criteria for your make up products?
Before making a purchase of make up products online, which of the following would you usually do?
How much do you spend on make up in a month?
On which online platforms do you consume content about make up?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.