Milieu Insight’s launches a multi-country study explores how everyday consumers in Singapore, Thailand, Malaysia, Indonesia, the Philippines, and Vietnam are weaving generative AI into their personal routines. From which tools they trust most, to whether they’ve replaced professional services with chatbots, and how rising deep-fake scams are reshaping online habits, the findings reveal a region that is enthusiastic yet wary—keen on AI’s convenience but alert to new risks.
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.