At the heart of it, cosmetic enhancements strive to enhance our natural features, valuing our uniqueness while offering avenues for self-improvement. Due to advancements in technology, increased affordability, and greater societal acceptance, these enhancements are now more readily available. To gain a comprehensive understanding of the trends and perceptions regarding cosmetic enhancements in Southeast Asia, this study explores the general prevalence, attitudes towards cosmetic enhancements, the impact of budget and “pretty privilege,” motivations, and other related aspects.
What’s inside
- Have Southeast Asians undergone a cosmetic enhancement procedure?
- Have Southeast Asians opted for invasive or non-invasive cosmetic enhancement procedures?
- Would Southeast Asians prefer to get their cosmetic procedures done locally or overseas?
- What is the willingness of Southeast Asians to spend on cosmetic procedures?
- Are Southeast Asians willing to disclose their cosmetic procedures?
- Would non-invasive users consider invasive cosmetic procedures?
- What are the reasons for undergoing cosmetic procedures?
- What are the sentiments towards cosmetic procedures among Southeast Asians?
- How common do Southeast Asians perceive cosmetic procedures to be?
- Do Southeast Asians think it's acceptable to undergo non-invasive cosmetic procedures?
- Is it acceptable for Southeast Asians if their partners undergo non-invasive cosmetic procedures?
- Do Southeast Asians feel pressure to meet beauty standards?
- Do Southeast Asians believe that being physically attractive gives them advantages in life?
What you get
Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request
Methodology
First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.