Industry
What is your market entry strategy?
Learn the main market entry strategies, including exporting, franchising, joint ventures, and direct investment. Choose the right path…
Industry
What are the objectives of market segmentation for research?
Market segmentation helps businesses target the right audience, improve messaging, boost sales, and meet customer needs more effectively.
Industry
Unpacking a great smartphone questionnaire survey sample
Create better mobile insights with strong, targeted questions. A good smartphone survey reveals habits, needs, and preferences.
Research 101
Understanding margin of error in surveys.
What margin of error can tell you about the precision of your results, and how you can achieve…
Research 101
Understanding Van Westendorp pricing study
We unpack the pricing model and recommend some best practices when using it.
Industry
Top methods of consumer research
Consumer research helps businesses understand their audience. Explore methods to gather insights, improve products, and enhance customer experience.
Industry
Survey methodology for online surveys
Imagine uncovering public opinion, tracking consumer trends, or assessing customer satisfaction—all at the click of a button. Online…
Research 101
Survey design: best multi-select, ranking use
We explain why sticking to multi-select questions might sometimes work better
Research 101
Survey Sample Size: Is N=1000 sufficient for accuracy?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this…
Industry
Stratified Sampling in Market Research
Stratified sampling ensures diverse representation in research. Discover how this method helps businesses make informed decisions.