Media Marketing
TMI? Celebrities’ Marital Problems
Do you think celebrities should keep their private affairs as they are - private?
Environmental Sustainability
Sustaining Economic Growth or the Environment?
Younger respondents in Singapore tend to place more importance in tackling climate issues over economic growth.
Current Affairs
Sustainability Gap: 46% gap between company aspirations and actions.
The live stream of Parliament sessions has aroused heightened interest amongst Singaporeans in politics
Personal Health Wellness
Survey: Under half of Singaporeans did health screening last year.
HMI Medical’s first National Health Survey in Singapore shows only 49% of Singapore residents went for a health…
Industry
Survey: SG smokers cut back, but more are vaping.
The average number of cigarettes smoked per week fell from 72 sticks in Q3 of 2021 to 56…
Travel
Survey: 55% in SEA ready for domestic travel, focus on safety.
With international travel being costly, domestic leisure travel is expected to remain strong in 2024.
Personal Health Wellness
Survey reveals half of Singaporeans resist early dementia testing.
More people in Singapore are experiencing dementia symptoms at an earlier age, according to the National Neuroscience Institute.
Shopping Retail
Survey reveals SG’s national dish and top overseas cravings
Rojak comes out third among what Singaporeans consider as the national dish.
Industry
Survey methodology for online surveys
Imagine uncovering public opinion, tracking consumer trends, or assessing customer satisfaction—all at the click of a button. Online…
Research 101
Survey design: best multi-select, ranking use
We explain why sticking to multi-select questions might sometimes work better
Milieu Happenings
Survey aims to improve mental health in SG universities
The findings were published in the UCare report to help understand the mental health landscape among undergraduates.
Research 101
Survey Sample Size: Is N=1000 sufficient for accuracy?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this…
Milieu Happenings
Survey App: Users earn rewards by completing surveys.
Mobile survey app by home-grown market research firm Milieu Insight has launched with gamification features.
Personal Health Wellness
Supporting a Loved One Getting Plastic Surgery
Singaporeans are divided on their views towards plastic surgery.
Environmental Sustainability
Support for Waste-Free Supermarkets
Will we be seeing major supermarket chains adopting more waste-free practices?
Societal Insights
Support for Recent E-Scooter Ban on Footpaths
Most Singaporeans support this ban, citing safety of pedestrians as priority.
Current Affairs
Support for Local F&B during COVID-19
Our survey shows that most would choose local over international food establishments to #SupportLocal.
Current Affairs
Support for Closure of F&B Outlets During Circuit Breaker
Are people willing to give up on their BBT if that means reducing the number of Covid-19 cases?
Shopping Retail
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
Personal Health Wellness
Study reveals challenges in dementia care and self-care
A staggering 74% of caregivers for dementia patients admit to feeling overwhelmed by their responsibilities.
Shopping Retail
Study on online buying behavior for fresh food in SEA.
As popularity of online grocery shopping rises, preference for physical markets still remains strong in Southeast Asia.
Career
Study finds Thai women eager to enhance job skills
Social media marketing is the most sought-after course among female employees in Thailand.
Milieu Happenings
Study explores social media’s effect on mental health
Milieu Insight launches the first of its data and insights driven video series - Milieu Conversations.
Industry
Stratified Sampling in Market Research
Stratified sampling ensures diverse representation in research. Discover how this method helps businesses make informed decisions.