Blog

Insight Scoop

Browse our collection of articles and insights inspired by Milieu's research. Explore a variety of topics and discover the perspectives shaping today's world. Interested in any of our studies? Reach out to us at press@mili.eu.

Societal Insights

What do Singaporeans hope to achieve in 2023?

LIFESTYLE

Industry

What are the objectives of market segmentation for research?

Market segmentation helps businesses target the right audience, improve messaging, boost sales, and meet customer needs more effectively.

Societal Insights

What Women in Southeast Asia Want For Valentine’s Day

What are your girlfriends or wives expecting for Valentine's Day this year?

Media Marketing

What Singapore Has to Say About Clubhouse App

We find out what both users and non-users have to say about the Clubhouse!

Environmental Sustainability

What SG EV drivers think about the country’s EV infrastructure.

From government incentives to charging habits and the growing demand for better infrastructure, here’s what Singaporean EV drivers…

Societal Insights

What People Think Dads Want vs What Dads Really Want

Dads and father figures seem to appreciate acts of love more than we think! #wholesome

Societal Insights

What Men in Southeast Asia Want For Valentine’s Day

What do men want for Valentine's Day? Well, it depends on where they're from!

Societal Insights

What Gender Equality Looks Like to Women Across Southeast Asia

We find out what equality looks like to women across Southeast Asia.

Milieu Happenings

What 2018 Means for Milieu

Taking a few moments to review what 2017 brought us and how far we’ve come.

Current Affairs

Weight Change during Circuit Breaker Period

7 weeks later, it seems that half of people in Singapore will be exiting Circuit Breaker with a…

Personal Health Wellness

Wearing A Mask in Singapore – How Common is It?

More than half of Singaporeans claim to rarely or not wear masks at all when they are sick.

Industry

We’ve clinched GOLD at the Agency of the Year Awards 2024!

Thank you MARKETING-INTERACTIVE for the recognition!

Milieu Happenings

We took away 4 wins at the Marketing Interactive AOTY Awards!

Market Research Agency of the Year, Programmatic Agency of the Year - our wins at Marketing Interactive's annual…

Career

WFH hasn’t really reduced incidents of sexual harassment

About half of the respondents in Singapore have experienced sexual harassment of some sort at the workplace.

Current Affairs

Views on rules affecting home-based businesses

The tightening of Circuit Breaker rules hvae impacted home-based businesses.

Current Affairs

Views on possible CB return gauged

Most people in Singapore are in favour of returning to CB should local community cases continue to rise.

Industry

Vietnam’s top 50 brands

Revealed at Campaign 360 in partnership with Milieu Insight, the top 50 brands in Vietnam.

Business

Vietnam’s online shoppers demand speed and reliability in 2025

90% of consumers say marketplaces should enforce delivery standards.

Business

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet…

Current Affairs

Vietnam’s views on new U.S. tariffs and their economic impact

These new tariffs have raised significant concern across the region, and in Vietnam, citizens have shared a range…

Gaming Technology

Video Gaming in Singapore: More Than Just A Hobby?

Our poll shows that 28% of regular gamers in Singapore have monetised their hobby, mostly by selling in-game…

Gaming Technology

Video Gaming in Singapore: Favourite Platforms and Spending

How invested are Singapore gamers in video games? We find out how much they're spending.

Career

Values at Work: Tracy talks on MoneyFM about workplace values study.

Many employees in Southeast Asia said that their company's values did not align with their own.

Career

Unsure or resilient: How do Southeast Asians view job hopping?

The biggest concern about job hoppers is that they are "constantly looking for better opportunities."