Blog

Insight Scoop

Browse our collection of articles and insights inspired by Milieu's research. Explore a variety of topics and discover the perspectives shaping today's world. Interested in any of our studies? Reach out to us at press@mili.eu.

Personal Health Wellness

Who’s responsible for supporting our educators?

Of the teachers who experienced burnout, 90 per cent cited a heavy workload as a reason.

Gaming Technology

Where does TikTok stand as a search engine?

27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.

Societal Insights

When should we talk about death?

A difficult topic to broach, but necessary.

Current Affairs

When do Singaporeans Think a Covid-19 Vaccine Will Be Ready?

How optimistic are Singaporeans about the possibility of a Covid-19 vaccine in the near future?

Current Affairs

What’s your NDP beat? Explore SG’s favorite National Day Parade songs.

Everybody has an NDP hit that gets them right in the feels!

Career

What’s causing mental stress in Southeast Asia?

Milieu Insight, in partnership with Calm Collective, conducted a survey to better understand sentiments towards stress.

Gaming Technology

WhatsApp alternatives for Singaporeans

If not WhatsApp, then what?

Societal Insights

What’s the deal with crystals among younger Singaporeans?

We explore spirituality among Gen Zs and Millennials in Singapore and find out what's the hype over crystals.

Media Marketing

What’s Going to Happen to TikTok in the US?

Allegations of national security concerns by the US against TikTok has left the future of TikTok uncertain.

Career

What time are employees most productive?

Most employees are usually most productive from 8am till noon.

Gaming Technology

What the shift of brand spend into gaming means for publishers

60% of the world’s total population use a mobile phone to go online.

Current Affairs

What makes us uniquely Singaporean? Milieu’s National Day poll.

As Singapore prepares to celebrate its 59th birthday, Milieu Insight, an award-winning survey software company in Southeast Asia,…

Industry

What is your market entry strategy?

Learn the main market entry strategies, including exporting, franchising, joint ventures, and direct investment. Choose the right path…

Industry

What is the VRIO Framework?

Use the VRIO framework to assess business advantages. Analyze value, rarity, imitability, and organization to strengthen competitive strategy.

Industry

What is survey response bias and how can you avoid it?

Response bias skews the results of a survey. Read about the different types of response bias and how…

Industry

What is quantitative research: deep dive into best practices

Quantitative research uses numbers and statistics to measure trends, test hypotheses, and analyze data. Learn methods and real-world…

Industry

What is qualitative research: in-depth data gathering guide

Qualitative research explores ideas, behavior, and experiences using interviews, focus groups, and open-ended questions. Learn how it works.

Industry

What is panel research and how can you leverage it?

In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers,…

Industry

What is judgmental sampling and what are its merits?

Judgmental sampling is a non-random method where researchers select participants based on expertise or purpose. Learn when and…

Industry

What is driving online and in-store luxury marketing trends?

Track luxury marketing trends shaping high-end consumer behaviour and exclusive campaign strategies.

Societal Insights

What does Christmas Mean to Singaporeans?

For a nation whose majority doesn’t celebrate Christmas, Singapore spends a huge amount of time on Xmas decorations.

Career

What do we work for? Discovering what work means to Singaporeans

64% of Singapore employees believe that one's tenure in a job is an indication of loyalty.

Career

What do interns expect to get out of their internship?

LIFESTYLE

Career

What do Singaporeans think about swearing at work?

Studies have also found that people who swear are considered to be less deceptive