Business
Better service tops the wishlist for Filipino online shoppers in 2025
88% will pay for better delivery, but 58% would walk away at hidden fees; 89% say platforms must…
Business
Vietnam’s online shoppers demand speed and reliability in 2025
90% of consumers say marketplaces should enforce delivery standards.
Industry
What is your market entry strategy?
Learn the main market entry strategies, including exporting, franchising, joint ventures, and direct investment. Choose the right path…
Industry
What are the objectives of market segmentation for research?
Market segmentation helps businesses target the right audience, improve messaging, boost sales, and meet customer needs more effectively.
Industry
How do you optimise demographic in market segmentation?
Demographic segmentation divides markets by age, gender, income, and more. Learn how brands use it to target the…
Business
AI in daily life—use, trust, and limits;
A striking 80% of respondents say they use AI tools for personal purposes.
Gen Z Millennials
Singaporeans’ quality of life and concerns in 2025
Across the board, 84% of Singaporeans say they are satisfied with life right now, with the highest satisfaction…
Business
Workers’ reasons for firing bosses vs. senior staff views;
Only 15% agree that senior staff having private relationships is grounds for dismissal
Business
CEO scandal reveals SG office romance divides
New Milieu Insight survey reveals findings across generations on workplace relationships and leadership accountability after the CEO affair…
Industry
Your quick start guide to sales research in marketing
Sales research helps businesses understand customer behavior, improve sales strategies, and optimize marketing efforts through data-driven insights.
Industry
What is quantitative research: deep dive into best practices
Quantitative research uses numbers and statistics to measure trends, test hypotheses, and analyze data. Learn methods and real-world…
Industry
What is qualitative research: in-depth data gathering guide
Qualitative research explores ideas, behavior, and experiences using interviews, focus groups, and open-ended questions. Learn how it works.
Industry
Sales potential in marketing and the role of research
Learn how to assess and increase your sales potential through strategy, training, and customer insights. Boost growth with…
Industry
Marketer’s guide to sampling methods in qualitative research
Explore key sampling methods in qualitative research, like purposive, snowball, and theoretical sampling. Learn how participants are selected.
Industry
Expanding overseas? Do your international marketing research
Learn how to gather and analyze data across global markets effectively. Discover strategies to understand diverse consumer behaviors…
Business
UK poll: are workers open to office romance?
43% have had a workplace relationship – with one in four of those doing so while one or…
Media Marketing
SEA double day shopping habits decoded
Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands…
Industry
Unpacking a great smartphone questionnaire survey sample
Create better mobile insights with strong, targeted questions. A good smartphone survey reveals habits, needs, and preferences.
Industry
Post-event survey sample questions you simply must ask
Get valuable feedback with smart post-event questions. Learn what worked, what didn’t, and how to improve future experiences.
Business
Here’s how to nail your sale campaigns with Milieu’s Canvas
How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter…
Current Affairs
PAP & Opposition supporters reflect post-GE2025
From media consumption habits to views on campaign fairness and motivations at the ballot box, Milieu Insight’s nationally…
Industry
Why you need a consumer insights team
A consumer insights team helps businesses understand customer behavior and preferences. Their analysis drives better decisions and targeted…
Current Affairs
Singaporeans reflect on their voting experience in GE2025
An in-depth look at how Singaporeans felt, acted, and hoped during and after GE2025.
Current Affairs
Singapore voters react to GE2025 results
Milieu Insight’s post-election study of over 1,000 Singaporeans offers a rare peek into the thoughts and feelings of…