Blog

Insight Scoop

Browse our collection of articles and insights inspired by Milieu's research. Explore a variety of topics and discover the perspectives shaping today's world. Interested in any of our studies? Reach out to us at press@mili.eu.

Industry

Your guide to creating online survey demographic questions

Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them…

Environmental Sustainability

Young Southeast Asians’ Take on Green Household Products

Across Southeast Asia, young Thais are the most open towards alternative green household products.

Societal Insights

Year-End Reflections Across Southeast Asia

As the curtain descends on 2020, Milieu takes a look at the year that was and what lies…

Career

Worst mental health of SG workers among Southeast Asian workers.

Only 57% of employees rated their mental health to be “good,” “very good,” or “excellent.”

Media Marketing

World Cup Favourites 2018

Which country is Singapore supporting in World Cup 2018?

Media Marketing

World Cup 2018

Do Singaporeans watch the World Cup 2018?

Career

Workplace support must evolve for aging SG

Nearly 8 in 10 52-62 year olds want companies to provide flexible work arrangements for senior employees.

Personal Health Wellness

Workplace Mental Well-Being Across Southeast Asia

We found a disparity between what employees need in terms of mental well-being, and what employers are able…

Business

Workers’ reasons for firing bosses vs. senior staff views;

Only 15% agree that senior staff having private relationships is grounds for dismissal

Uncategorized

Work-Life Balance: A challenge for 60% of SEA working mothers.

Flexible hours and remote work may improve the quality of life for working mothers.

Career

Work Talk Podcast: Singapore millennials balancing work and life.

Krist Boo discusses the findings of an exclusive survey conducted by Milieu Insight for The Straits Times.

Career

Work Life Balance: Male vs Female

Men tend to have to work over the weekend more often than women.

Gaming Technology

Women want upskilling in AI, data, analytics

Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.

Current Affairs

Women in Singapore welcome increased autonomy over their eggs

92% of Singaporean women feel the legalisation of elective egg freezing is a positive step towards female empowerment.

Travel

Willingness to Host Malaysians Affected by Travel Ban

How many Singaporeans are willing to lend a helping hand towards workers from Malaysia?

Societal Insights

Willingness to Become House Husbands

More 18-29 year old Singapore males than 30-44 year old males indicated that they are willing to become…

Societal Insights

Will people join year end celebrations with the unvaxxed?

Keeping it safe - will the presence of the unvaxxed at Christmas and New Year parties faze you?

Gaming Technology

Will SG users stay on WhatsApp post-update?

WhatsApp's recent announcement of its new privacy terms sparked worries about what and how users' data will be…

Industry

Why you need a consumer insights team

A consumer insights team helps businesses understand customer behavior and preferences. Their analysis drives better decisions and targeted…

Research 101

Why sample size of 30 is significant

Market research professionals have long followed the guideline that you need to have a minimum of 30 samples…

Industry

Why is concept testing important: Your introductory guide

Concept testing helps validate ideas before launch. It reduces risk, saves costs, and ensures products meet customer needs…

Milieu Happenings

Why gamification and accessibility will be the industry disruptors

The whole market research process is slow, tedious and expensive - and Milieu is changing that.

Societal Insights

Why couples should talk about sexual consent

56% of respondents had engaged in sexual activities with their partners despite not wanting to do so.

Career

Why SEA employees take less sick leave than needed.

71% of Southeast Asian employees have chosen not to take sick leave despite being physically unwell.