Tech & AI

Study: Femtech

Fieldwork conducted in Feb 2022 N = 3,000 Global

For a long time, medical research has been male-dominated – researchers and subjects in clinical trials are typically male, which led to a predominant one-gender-fits-all approach towards medical diagnosis and solutions. However, what differentiates the male and female body goes far beyond the reproductive system. According to healthcare industry analyst, Suchismita Das, “In chronic conditions such as diabetes, women experience different symptoms to men. So in an era of precision medicine and precision health, we need to acknowledge that it is time for women to receive gender-specific treatment and care.” (Source: CNA).

In our survey with N=3,000 females in Southeast Asia (N=500 each from Singapore, Thailand, Malaysia, Indonesia, Philippines and Vietnam), we find out what are some challenges women face in understanding their health, and how they are turning to femtech for answers.

Countries Singapore, Thailand, Malaysia, Indonesia, Philippines and Vietnam
Sample Size N=500 females each country (Total n=3,000)
Age Group 20 – 65
Conducted February 2022

What’s inside

  • Which of the following areas related to female health and wellness did you experience difficulty finding information and/or resources?
  • For which purpose(s) are you using femtech for?
  • Who/what would you NEVER turn to if you need advice about female health and wellness?

What you get

Report deck (PDF)Data tables (Excel)ChartsCrosstabs on request

Methodology

First-party data from Milieu’s own Southeast Asia panel, ISO 27001 certified. Full approach on our research page.